What kind of brands is this service best suited for?
Brandazine is ideal for brands in fashion, beauty, and lifestyle — categories where the context of how a product is worn or used plays a meaningful role in purchase decisions. It's particularly effective for brands that prioritize consistent, authentic exposure over one-off advertising campaigns and value building lasting relationships with creators.
How is Brandazine different from a traditional influencer marketing agency?
Agencies operate on a per-campaign contract and billing model, whereas Brandazine gives brands continuous access to a curated network of creators through a monthly subscription. Without intermediaries, brands can select and build relationships with creators directly — making the process more efficient in both cost and time over the long run.
Who are the creators?
Creators are influencers active in the fashion and lifestyle space, handpicked by Brandazine to form a carefully vetted network. Because they choose and introduce brands based on their own aesthetic sensibility, the content they create feels natural and trustworthy — even without any advertising or sponsorship disclosures.
What is the Showroom service?
With the Showroom service, brands stock their products at Brandazine's showroom, and creators independently select items to style and feature in their SNS content. A small inventory can generate ongoing exposure across multiple creators, producing content that integrates seamlessly into everyday life — without any sponsored or paid partnership labels.
What is the Studio service?
Studio is where brands plan and run campaigns tailored to their specific goals and timing. You can choose between Studio, where the brand leads the process from creator recruitment to content guidelines and final selection, or Studio Pro, where Brandazine manages the full workflow on your behalf.
Can the Showroom and Studio services be run simultaneously?
Yes, both services can be used in parallel without any restrictions. The most effective approach is to maintain consistent brand presence through the Showroom while layering Studio campaigns on top during key moments such as new product launches or seasonal pushes.
How many products do I need to stock in the Showroom?
There is no set minimum. That said, having at least two to three distinct items is recommended to ensure a range of creators can engage with the products. You can manage the inventory flexibly — adding items that generate strong interest and removing those with lower engagement as you go.
What happens if a product is damaged or lost while on loan?
If the damage is recoverable, Brandazine arranges for cleaning or repair before returning the item. If the product is deemed unrecoverable, the creator is held responsible for compensation based on a percentage of the product's retail price.
Can brands control the direction of the content?
Brands can define the campaign brief, content guidelines, required hashtags, and suggested messaging direction. However, since the platform is designed to honor each creator's voice, keeping guidelines concise and focused on essentials tends to produce richer, more authentic content.
What happens if a creator doesn't follow the content guidelines?
For Studio campaigns, brands can communicate directly with the creator to request revisions and, if necessary, reject the submitted content. In the event of a rejection, the creator's fee and associated commission are fully refunded. Creators who fail to meet deadlines are subject to service restriction penalties.
Can I use creator-generated content in my own advertising?
Yes, through a secondary license purchase, creator content can be repurposed as advertising material. Licensing fees are determined by the number of channels and the duration of use, with permanent licensing available for SNS channels. Repurposing campaign content for paid media is also an effective way to reduce overall creative production costs.
What subscription plans are available, and what's included?
Brandazine offers several plans starting from the LITE plan, all of which include access to Studio campaign features. The Showroom service is available on select plans. Full plan details can be reviewed in the Plan Management section of your workspace.
How can I check campaign and showroom performance?
In the workspace, you can check the content status and collaboration history of each curator in real time. If you need more in-depth performance analysis, you can request a separate monthly performance report.
Can I manage multiple brands under a single account?
Yes, multiple brands can be managed within a single account by the same team members. Note that a separate subscription plan is required for each brand.
